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  •        THE ART OF SELLING.

Selling is a delicate art. Any sign of weakness and you would lose the prospect instantly. Now just like seduction, and the seductive process, selling most often borders around the things you don’t say.

To be a true sales-man you must be formless. In the sense that you must be able to adapt yourself into various moods, visions, and Ideals and you must do it naturally.

There’s really only one word. One word which would encompass all the ideals of what it takes to sell. That word is Empathy.

If you’re no stranger to direct response marketing; you’d agree with me that getting into the hearts of your prospects is far more important that seizing their minds. You must rid your selling game of your Ego---and all its weakness.

Now in direct-response marketing: There is a process: that involves about 67secs of writing and as much as 24hrs of research (in some cases). It’s the research that gets the sale because no matter how good a writer you are, you must acknowledge that it’s not about you.

It’s about passing the big Idea with clarity.

When I first started out direct response, enthusiasm got the better of me, and so I wasn’t sending any message other than my over-zealousness and a clear reason why I shouldn’t be paid any attention.

To get attention you must be fully involved as opposed to being aloof.

If you ever find yourself not selling as you wish; check the relevance (the dream, the idea, the tech) you’re selling. Then check the clarity next. You need to take the prospect out of the dark into the light, but you must guide him every step of the way.

The point of research and testing in direct-response marketing, especially when it comes to lead generation, is to walk the dreaded path first then inspire action later. You cannot mix it up because it won’t work.

The art of selling is transmuting desire across various media. Whether it be: Script (as in copy-writing) word of mouth, or video (as in VSLs). The same rules apply: show care, portray relevance, add proof and inspire action.

Never ever forget to inspire action. More importantly---make sure it’s the right action.

  •           Conclusion:

The way to any man’s head, is through his heart. Don’t waste time arguing. Selling involves bypassing his thought process completely, you must prevent his consciousness from coming alive. To do so, you must kill your own ego.

Don’t be like me when I first started out my copy-writing business: Letting your own goals get to your head, can be detrimental to selling. People can sense your selfishness a mile away. They won’t succumb to anything after they do.

So in essence: Be empathic, be relevant, be selfless, and you will sell anything.



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