THE ART OF SELLING. Selling is a delicate art. Any sign of weakness and you would lose the prospect instantly. Now just like seduction, and the seductive process, selling most often borders around the things you don’t say. To be a true sales-man you must be formless. In the sense that you must be able to adapt yourself into various moods, visions, and Ideals and you must do it naturally. There’s really only one word. One word which would encompass all the ideals of what it takes to sell. That word is Empathy. If you’re no stranger to direct response marketing; you’d agree with me that getting into the hearts of your prospects is far more important that seizing their minds. You must rid your selling game of your Ego---and all its weakness. Now in direct-response marketing: There is a process: that involves about 67secs of writing and as much as 24hrs of research (in some cases). It’s the research that gets the sale because no matter how good a writer